SAF Yeast is the World's Largest Yeast producer and the standard yeast used by professional bakers and commercial bakeries. In 1997, SAF Consumer Company was founded to bring SAF Yeast into the kitchens of home bakers in the US and Canada. The brand name "SAF Perfect Rise Yeast" was selected because of the special formulation of the yeast that allows it to work perfectly in all recipes, those calling for either fast rising yeast or active dry yeast. The preference for SAF Perfect Rise Yeast continues to grow among home bakers as the word spreads about the consistent performance and enhanced flavor SAF Yeast provides.