Online Grocery, Gourmet Foods, Specialty Foods - My Brands   888-281-6400 or 585-273-8480

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About Us

History | Vision | Ownership

How a Specialty Online Grocery Store is Born

It's About Brand Loyalty...
It all began with Hefty® Baggies® in the early 1990's where Suzanne Clarridge, founder and CEO of My Brands, worked for the makers of Hefty products.

An Ah-ha Moment
Here's Suzanne's recollection of how it all began:

Baggies products were losing shelf distribution to other, newer products. As a result, there were many brand-loyal consumers who couldn't find Baggies in their stores. Thousands of these loyal consumers called and wrote to us looking for Baggies.

My Brands Founder and CEO
Suzanne Clarridge

Those of us at Hefty wanted to find a way to help but we weren't equipped to sell directly to consumers. Frustrated, our company researched the problem to find out what other companies like Hefty were doing. We learned that every other Consumer Packaged Goods Company had the same problem that we had...they all had thousands of consumers who couldn't find their favorite product in their local stores. Every company had the same issue but no one had a good solution. This was my "ah-ha" moment - the instant I realized there was an unmet need and I could build a solution. So in July of 2000, I began developing a business model that helped both consumers and manufacturers with this "where to buy" problem. The result is My Brands. On June 1, 2001 our first order shipped out the door, a case of Hefty Baggies.

Hefty® Baggies® was My Brands
first online brand in 2001

That's right - Hefty was the first manufacturer signed-up with My Brands and we're still selling Baggies today. Since then My Brands has shipped thousands of products all over the world. My Brands continues to grow fast and prosper every year thanks to the manufacturers of the wonderful brand-name products we sell and most especially, to you, our brand-loyal consumers who buy the products.

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